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educational content

open rate's blog

Insights in Education: Exploring Our Company's Experience and Expertise

WHAT IS LEAD GENERATION?

In today's competitive business landscape, lead generation has become an indispensable aspect of any successful sales and marketing strategy.

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BENEFITS OF LEAD GENERATION

Lead generation is a powerful strategy that offers numerous benefits to businesses of all sizes and industries.

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COLD MAILING ZGODNY Z PKE?

Nowe przepisy dotyczące marketingu bezpośredniego w Polsce wprowadziły sporo zmian. Jeśli Twoja firma korzysta z cold mailingu czy innych automatycznych systemów do kontaktu z klientami, upewnij się, że wszystko robisz zgodnie z prawem.

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CRM - COMMON MISTAKES WHEN IMPLEMENTING?

Implementing a CRM can be a game-changer for your business, but in practice, many companies make mistakes that turn the implementation process into a bigger challenge than it needs to be.

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CRM - HOW TO USE IT PROPERLY?

The main idea is to gather all the data you need in one place so it's accessible for all who can use it. Sounds simple? Doesn’t it?

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IMPORTANCE OF RESEARCH BEFORE CAMPAIGN

Knowing who your potential customers are and why they should care about your message is the foundation of a successful campaign.

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DO WE REALLY NEED TO COLD CALL?

Cold calling doesn't have to be a dreaded task. When done right, it can be an effective way to reach new clients and grow your business.

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HOW TO SQUEZZE A CONFERENCE?

Attending a conference can significantly benefit your business if approached strategically. Let's explore how to maximize your conference results.

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HOW TO BE A LIKEABLE SALESMAN?

Being a successful salesman isn't just about having a great product or service. It's about making connections and building relationships. How to be likeable and make a great first impression?

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HOW TO BE A LIKEABLE SALESMAN?

Being a successful salesman isn't just about having a great product or service. It's about making connections and building relationships. How to be likeable and make a great first impression?

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COLD CAMPAIGNS DURING HOLIDAYS?

The Holiday season such as Easter 🐣, Christmas🎄, New Year's Eve 🎉 and other festive times, presents a unique opportunity for Lead Generation specialists

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REMEMBER ABOUT WARM UP

In the world of email marketing, preparing your email infrastructure for sending messages is just as important as the campaign itself.

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FALL IN LOVE WITH STATS

Numbers won’t tell everything but understanding them can offer valuable insights into the current state of email campaign.

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BEST PRACTISES FOR LEAD GENERATION

To achieve optimal results, businesses must adopt best practices that maximize the effectiveness of their lead-generation efforts. How?

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We decided to outsource the lead generation process service because we were opening up to a new market. Local companies didn’t know us but we knew they needed our service. By using Open Rate we were able to build relationships with more companies in a shorter time with better results. I would definitely recommend this service to others!

Valjo Kütt

Co-Founder & COO at UpSteam

My business partners were sceptical about the cold email campaign. They said nobody will reply to this, it is not GDPR compliant and it just won't work. They were wrong. Now we have a personalized cold email campaign doing all the cold calls for us. We get 10+ inbound leads a week making inquiries and willing to meet with us. We don't need to waste our time on prospecting but focus on selling to companies who are interested in our services.

Sander Aavik

Head of Business Development at vDisain

OpenRate led the entire lead generation process end-to-end so that the only time when our attention was required was actually when there were new leads interested in seeing the demo of our product.

Michael Grubka

Co-founder & CEO at Apropo