Challenges:

Northstar Consulting Group is a company built by people passionate about doing sales right. Over thousands of sales calls, qualification meetings, follow-ups, and closed deals, we’ve learned the importance of selling the way the customer wants to be sold to. Working with a gamut of companies in software, tech and other fields, we’ve learned that building an innovative product or offering a killer service isn’t the endpoint when it comes to business success. Sales is a learnable skill. We believe that salespeople may or may not be “born” – but they can definitely be made.

Open Rate helps NSC Group in a number of ways. One way is by helping to identify potential clients and customers for the consulting organization. This is done through research and data analysis, as well as through outreach efforts such as email campaigns and social media marketing.

Solution:

Open Rate team took over the ownership of outreach activities. Starting from building the processes and also testing them. The biggest challenge was combining needs between all offices we have across Europe - they did this work excellently.

Prospecting, outreaching and managing all the campaign automation from A to Z so in the end when NSC Group hired new Senior Partner the only worry new person had was which group to choose and figure out the final messaging and everything else was done by Open Rate - databases, compliance with the GDPR, campaigns and follow ups.

Results:

"At the beginning of the collaboration we were not sure if outsourcing the whole process would be a good idea, but in the end it turned out way better than we expected" says Przemysłam Simon Stanisz Founder and Partner at NorthStar Consulting Group and adds more "Personally I would recommend any company that does B2B to use or at least talk with Open Rate… to even learn about new trends in direct marketing."