Challenges:

Sprzedam Biznes specialize in selling businesses in the domestic market. Their services are offered to small and medium-sized enterprises and they handle the entire sales process. The cornerstone activity is finding the right investor for their client – an individual, entity, or holding group that is reliable, has financial means, and organizational capabilities to acquire their client's company.

At some point Sprzedam Biznes wanted to go wider and generate a larger number of leads for their business. Specifically, their goal was to maximize outreach to various businesses that might be interested in a particular acquisition.

Solution:

Open Rates is working with Sprzedam Biznes as part of their team and is responsible for most of their prospecting activities. The plan for every project is set up together. Email campaigns are followed by Linkedin campaigns - both operated by the Open Rate team. From time to time cold colds are added as cherry on top of the prospecting activities.

Results:

Thanks to the collaboration with Open Rate, all the actions are much more effective, conducted on a significantly larger scale both in Poland and abroad. Outsourcing prospecting is giving Sprzedam Biznes more time to focus on their core activities. 

Open Rate and Sprzedam Biznes work as partners, constantly improving the process and collaboration, collecting mutual feedback, and truly working together towards a common goal. 

The results in any campaign run by Open Rate and Sprzedam Biznes are a great example that Lead Generation works with traditional business and is a great way to approach C-level decision makers. Dedication to the process from both sides, good communication, testing and flexibility brought and still is bringing great results - on average open rates around 70-85 percent and response rates on average 10-16 percent. 

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