Challenges:

vDisain has primarily focused on the Estonian market, collaborating with a wide range of industries. While this has provided valuable experience across different sectors, it has also presented a unique challenge in terms of targeting the right companies. With such a broad audience, it becomes difficult to narrow down potential clients who are actively seeking web development solutions at any given moment. This lack of specificity makes it harder to optimize marketing efforts and sales strategies, as the demand for web development can vary significantly between industries. As a result, the team has faced the ongoing challenge of efficiently identifying high-potential prospects who are ready to invest in enhancing their digital presence.

Solution:

Sander Aavik, Co-founder, began consulting with Open Rate to improve outreach strategies and streamline lead generation processes. Through this collaboration, he learned how to build targeted databases, craft compelling email copy—from attention-grabbing subject lines to persuasive calls to action—and effectively use prospecting tools. Open Rate also guided him on setting up and tracking email campaigns, warming up mailboxes to enhance deliverability, and avoiding spam filters. Previously, the sales team relied heavily on making hundreds of cold calls, which required significantly more manpower to identify interested companies. The new approach helped automate and optimize outreach, making it more efficient and resource-effective.

Results:

- Over the last 3 years vDisain have sent 250,000 emails,
- so far they generated 2,300 warm leads from this method.
- Sander together with vDisain have generated over €500,000 from cold email.
- So basically every email they send they generate €2.1 EUR. 

conclusions:

Before working with Open Rate, Sander's business partners were skeptical, saying it might be a waste of time and money, but it proved to be wrong. By partnering with Open Rate, vDisain was able to address the challenges of identifying the right clients in a broad market. The strategic shift from manual cold calling to automated cold email campaigns significantly improved their efficiency in reaching potential customers. With the guidance of Open Rate, Sander Aavik and his team refined their outreach strategy, resulting in a more streamlined lead generation process.