Challenges:

Studentspeak found out many obstacles with managing outreach efforts internally. Their approach relied on junior employees to execute repetitive tasks, which led to difficulties in maintaining staff retention. Additionally, dedicating limited team resources to these campaigns made it difficult to scale outreach while maintaining quality.

Solution:

To address these issues, Studentspeak partnered with Open Rate to refine their outreach strategy focusing on universities in the U.S. Open Rate implemented a structured approach, beginning with email outreach to establish initial contact, followed by LinkedIn to build credibility and engagement, and concluding with phone calls to personalize communication. This sequence was chosen to gradually warm up the audience and maximize the effectiveness of each channel. Open Rate used advanced tools that optimized email deliverability, avoided spam filters, and automated the management of calling. This change improved efficiency and boosted audience engagement.

Results:

Through this collaboration, Studentspeak was able to improve the efficiency and scale of their outreach campaigns. The partnership allowed them to engage more effectively with universities in the U.S. and focus their internal resources on other priorities. The streamlined process led to consistent and measurable improvements in their outreach efforts.The email campaigns in the U.S. achieved an impressive open rate of over 54%, while LinkedIn among the accepted invitations, 15.9% led to responses, of which 30% were positive.

conclusions:

The partnership with Open Rate helped Studentspeak address challenges in their outreach operations and achieve greater campaign efficiency. This collaboration highlights how external support can complement internal efforts, making it easier to scale and improve outreach initiatives.