Driving Collaboration Between NGOs and Businesses
In the dynamic world of NGOs and business networking, strategic partnerships can amplify the impact of socially driven initiatives. This case study showcases the collaboration between Open Rate and Paulina Wójtowicz-Szmit, leader of projects like Social Movers Hub.
Starting in June 2023, our efforts focused on boosting event visibility, fostering NGO-business collaboration, and supporting educational and mental health initiatives for Polish youth. Unlike ongoing partnerships, our collaboration was not continuous; instead, we stepped in during key moments when specific needs or events required targeted support. This approach allowed us to deliver impactful solutions precisely when they were most needed.
Challenges:
Enhancing event visibility: Reaching the right audience and increasing attendance at webinars organized by Paulina Wójtowicz-Szmit.
Supporting social initiatives: Promoting educational and mental health projects for Polish youth to attract key stakeholders' attention.
Building connections between NGOs and businesses: Creating opportunities for collaboration to drive impactful partnerships.
Collecting feedback: Gathering insights from webinar participants to identify new opportunities for cooperation.
Solution:
Webinar Promotion: Devised and executed a targeted email campaign to increase webinar attendance and foster meaningful follow-up interactions. This included personalized messaging and strategic audience segmentation.
Workshop and Project Support: Highlighted the importance of key initiatives in bridging educational and mental health gaps through promotional efforts that reached influential stakeholders.
NGO-Business Collaboration: Designed email campaigns that achieved a 3% positive response rate, facilitating productive partnerships between non-profits and businesses.
Strategic Outreach: Complemented email efforts with phone outreach, gathering feedback from webinar participants and converting interest into actionable opportunities. With the confidence of maintaining a steady stream of leads, we could afford to experiment more with database building, content strategies, and email subject lines, gathering invaluable feedback to refine future campaigns.
Results:
- Improved Event Visibility: 386 emails sent resulted in 71 responses, 19 attendees, and 3 post-webinar meetings.
- New Opportunities Created: 13 feedback calls led to 9 new partnership opportunities, expanding the impact of initiatives.
- Strengthened Collaborations: Enhanced relationships between NGOs and businesses, driving sustainable outcomes.
- Increased Initiative Recognition: Amplified the reach of projects like Hearty Foundation and Social Movers Hub, attracting more stakeholders.
These data are drawn from one of the many campaigns launched.
conclusions:
The partnership between Open Rate and Paulina Wójtowicz-Szmit exemplifies how strategic actions can drive meaningful social impact. By leveraging lead generation expertise and innovative outreach strategies, Open Rate elevated the visibility, engagement, and success of Paulina’s initiatives. This collaboration not only addressed immediate challenges but also laid the groundwork for sustainable growth and impactful change.
Through these campaigns, we have gained the opportunity to talk to more companies that want to be more socially responsible.
